Wealth Management Series
Behavioral Finance, Nudging And Wealth Management
Course Objective：
This course is to cover one of the hottest topics in finance and apply the researches of behavioral finance to understand the actual decision-making process of people. In particular, we would introduce the concept of nudging and libertarian paternalism, as promoted by 2017 Nobel Laureate Richard Thaler, to provoke better clients choices that can benefit themselves in the realms of financial decision making.
Duration：
3 hours
Course Content：
Behavioral finance, nudging, choice architect and libertarian paternalism
Cognitive biases and psychological traits related to wealth management business
When should we nudge people and important principles of nudging
Worldwide and local policy application of nudging
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